Jason founded AURORA XR in 2015, producing immersive VR and AR campaigns across Europe, APAC and North America for brands including Meta, Nikon, Atlassian, Red Bull, Cadbury, World Vision and Universal Music — as well as work for the Sydney Opera House, Transport NSW and the FIFA World Cup.
AURORA won Westpac's Businesses of the Future in 2017; its Meta, Nikon and Tourism NZ production “Pure 360” was experienced by a global audience of 8 million, and its work with the NSW Cancer Research Institute in collaboration with HTC VIVE was nominated for a Business NSW Innovation Award.
He built SAE's Virtual Reality platform and served as President of the Byron Bay Chamber of Commerce from 2021 to 2023. Earlier, 13 years in shopper marketing across Asia Pacific taught him how to turn retail environments and shopper data into experiences that drive foot traffic and loyalty.

